MINGYU丨BBC·“柔”与你相遇佛陶会

2019-10-15 14:43:35
In recent years, the competition of ceramic tile market is becoming more and more fierce, and the product renewal is comparable to the electronic industry. There are more and more styles of wall tiles on the market. Various designs and specifications of products come into the eyes of consumers. The dazzling products make it difficult for consumers to choose.

What do consumers want most? How to seize consumers'hearts?

近年来,瓷砖市场竞争越来越激烈,产品更新换代堪比电子行业。市面上的墙砖风格越来越多,花色各样、规格不同的产品进入到消费者的视线中,琳琅满目、眼花缭乱的产品,让消费者难以选择。
什么才是消费者最想要的?如何抓住消费者的心?

The answer given by Mingyu is: To compare one's heart with another and to think in other's place.
Following the consumer's habit of choosing products, the value of this brick is judged by the transition from visual perception to tactile perception. From the point of view of consumers, Mingyu Ceramics has carried out a new round of product upgrading for Foshan Tao Expo.

名宇给出的答案是:将心比心,换位思考。
遵循消费者选择产品时的习惯,先看再摸,即视觉感受过渡到触觉角度感受来判断此款砖的价值。从消费者的角度出发,名宇陶瓷针对佛山陶博会进行了新一轮产品升级。


When ** marble, ** jade, ** negative ions and other similar products are gradually saturated in the market, visual experience for consumers has appeared aesthetic fatigue, new ideas are difficult to create.

当**大理石、**玉石、**负离子等大同小异类产品在市场中逐渐呈现饱和状态,视觉体验对于消费者来说已经产生审美疲劳,新意再难创造。

In recent years, more and more technology can be achieved for wall brick face, but many processes in China are still in the initial stage and immature in application. At the same time, they are also facing more and more serious market dilemma of homogeneous products.

而近年来墙砖砖面所能实现的工艺技术越来越多,但是在国内很多工艺还仍处于起步阶段,在运用上并不成熟;同时,还面临着同质化产品越来越严重的市场困境。


Mingyu Ceramics is no longer confined to the pursuit of patterns and the research and development of new technology, but to ensure the fashion of brick designs and colors, at the same time, through the ultimate polishing of brick technology, to make the brick surface more moist, more sophisticated technology, more comfortable experience.

名宇陶瓷另辟蹊径,不再局限于对花色的追求和对新工艺的研发,而是在保证砖面花色时尚流行的同时,通过对砖面工艺的极致打磨,使砖面更加温润,工艺更加考究,体验更加舒适。


Mingyu's interior wall technology has always been in the leading position in the industry, and constantly strive for excellence in technology and technology, to achieve the pure use of technology. This Foshan Tao Expo, Mingyu Ceramics with the BBC "soft" series products solemnly attacked, opening a new tactile revolution in the field of Chinese interior wall tiles.

名宇的内墙工艺在行业内一直处于领先地位,并不断在技术工艺上精益求精,达到了炉火纯青般的技术运用。本次佛山陶博会,名宇陶瓷携BBC·“柔”系列产品隆重来袭,开启中国内墙砖领域新触觉革命。


Bright tiles are more round.
亮面砖更圆润,
Dumb tiles are softer.
哑光砖更柔润,
Craft bricks are softer.
工艺砖面更柔和,
The soft expression of brick face abroad is baby face.
在国外对砖面柔和的表达是——baby face
Mingyu defines softness as "BBC"

名宇将柔定义为“BBC”


Soft, more likely to resonate with consumer psychology

柔,与消费者心理更容易产生共鸣

Softness is an indispensable force in life

柔,是生活中必不可少的力量

Softness is the lubricant of harmonious life

柔,是生活和谐的润滑剂

Softness is the ultimate pursuit of home design and decoration

柔,是家居设计、装修的极致追求

Soft· BBC, is the greatest love you give your family

柔 · BBC,是你给家人最伟大的爱

Soft is a great power

柔,是一种伟大的力量

October 18th

10月18日

Mingyu Ceramics Carries BBC Soft

名宇陶瓷携BBC·柔

Be with you

Meeting Foshan

Treat each other with gentleness

和你一起

相遇佛山  以柔相待